• img_4638small

    Money Bytes

    Joe O’Donnell, digital content producer, joined the Coin World editorial staff in 2014. Joe writes web content, manages Coin World’s social media accounts, compiles content for daily digital eNewsletters, and contributes on occasion to the print magazine. He has enjoyed interacting withCoin World readers while covering the sale of coins from the Saddle Ridge Hoard and the 50th anniversary Kennedy half dollar releases.

    View one of our blogs:
  • Apple Watch's gold gets company more bang for its buck

    The Apple Watch Edition features a gold-adorned face and will retail for $10,000.

    Image courtesy of Apple

    Precious metals analysis entered the mainstream this week.

    Apple’s ballyhooed new Apple Watch is set to be released later this spring, and the highest-end model, the Edition, features an 18-karat-gold-adorned face that leads to a retail price of $10,000. 

    Quite a price. And it could create quite a margin for Apple considering the 18-karat gold used is less expensive than typical 18-karat gold. 

    A BGR report published on March 9 cites a Leancrew analysis published on March 7 that explained the alloy used by Apple.

    According to Leancrew, Apple’s gold is not a standard alloy but a metal matrix composite:

    "Instead of mixing the gold with silver, copper, or other metals to make it harder, Apple is mixing it with low-density ceramic particles. The ceramic makes Apple’s gold harder and more scratch-resistant—which Tim Cook touted during the September announcement—and it also makes it less dense overall."

    Less dense means less gold, according to Leancrew, and that means lower production costs. Apple filed a patent application for the gold-making method.

    So if you were worried that the Apple Watch wasn’t going to make its company a lot of money, worry no more.

    More from CoinWorld.com:

    Coins from Alexander the Great era among treasures found in Israel cave

    Three-coin 2015 March of Dimes Special Silver Set goes on sale May 4 from U.S. Mint

    CCAC makes its Mark Twain commemorative design recommendations

    Commemorative coins honoring Mark Twain long overdue

    Please sign in or join to share your thoughts on this story.

    Keep up with all of CoinWorld.com's news and insights by 
    signing up for our free eNewslettersliking us on Facebook, and following us on Twitter. We're also on Instagram!