Joe O’Donnell, digital content producer, joined the Coin World editorial staff in 2014. Joe writes web content, manages Coin World’s social media accounts, compiles content for daily digital eNewsletters, and contributes on occasion to the print magazine. He has enjoyed interacting withCoin World readers while covering the sale of coins from the Saddle Ridge Hoard and the 50th anniversary Kennedy half dollar releases.
Apple Watch's gold gets company more bang for its buck
Precious metals analysis entered the mainstream this week.
Quite a price. And it could create quite a margin for Apple considering the 18-karat gold used is less expensive than typical 18-karat gold.
According to Leancrew, Apple’s gold is not a standard alloy but a metal matrix composite:
"Instead of mixing the gold with silver, copper, or other metals to make it harder, Apple is mixing it with low-density ceramic particles. The ceramic makes Apple’s gold harder and more scratch-resistant—which Tim Cook touted during the September announcement—and it also makes it less dense overall."
Less dense means less gold, according to Leancrew, and that means lower production costs. Apple filed a patent application for the gold-making method.
So if you were worried that the Apple Watch wasn’t going to make its company a lot of money, worry no more.
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