The Numismatist to be offered at hundreds of Barnes & Noble bookstores
- Published: Sep 25, 2019, 8 AM
The publication’s editor-in-chief, Barbara Gregory, said the decision to offer the numismatic periodical through retail outlets was “to broaden our audience and increase awareness of the numismatic hobby.”
The ANA has agreed to test market The Numismatist, now in its 132nd year, at 628 Barnes & Noble locations, with representation in all 50 states, on the special promotional “end cap” displays.
The test period will run for six months, after which a determination will be made as how to further proceed.
The ANA will provide the bookstore chain with 5,000 print copies of the first issue to sell at a cover price of $5.95 each.
The number of copies and store locations will be adjusted as sales dictate, according to ANA officials.
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