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ANA launches updated website for improved user experience

The American Numismatic Association has upgraded and updated its website,

Image courtesy of the American Numismatic Association.

The American Numismatic Association on June 27 announced a major upgrade to its website,

The updated website promises an improved user experience, enhanced capabilities on any device, and “an exciting world of numismatic discovery for both ANA members and the general public,” according to the ANA.

The first iteration of was developed on a custom-designed platform exclusively for the association nearly a decade ago. Although appropriate for the times, the inability of the site to incorporate new design capabilities and adapt to advances in emerging technology necessitated a rebuild, according to the organization.

Collectors navigating the updated website will note that the site is more intuitive than the previous rendition, the ANA says.

Starting from the top of the home page, users can engage with prominent calls to action. Scrolling down the page, visitors will discover a completely redesigned aesthetic, providing a more visually interesting experience. Quick links at the top of the page take a user to specific content sections.

The always-visible sidebar menu on the left provides simplified options that are more intuitive. At the bottom of the sidebar menu is a login for ANA members. Once logged in, all personalized account information becomes readily available, including ANA blogs, collections and forums.

“This has been a project long in the making, and we are thrilled to share the new with the collector community,” said ANA Executive Director Kim Kiick, in a press release. “I especially want to thank our generous anonymous donor and the many patrons who helped fund development of the new site, as well as the team who worked so diligently on the project this year. The new is an important tool that helps fulfill the ANA’s mission of providing numismatic education, while engaging our community and promoting the growth of the hobby.”

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