Stack’s Bowers and Heritage to increase buyer’s premium to 20 percent

Market Analysis: Change will likely have no effect on prices coin buyers pay
By , Coin World
Published : 07/21/17
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The upcoming official auctions held at the American Numismatic Association World’s Fair of Money in Denver the first week of August will represent the end of an era as the sales mark the final year of a 17.5 percent buyer’s premium for the convention’s official auctioneers: Stack’s Bowers Galleries and Heritage Auctions.

On June 30 Stack’s Bowers announced that, effective Aug. 14 with its Hong Kong Showcase Auction, it would be standardizing its buyer’s fee to 20 percent across all auction formats including live and online sales. The firm’s president, Brian Kendrella said in a statement, “Our new buyer’s premium remains one of the lowest of all major collectibles and now provides our clients simplicity and uniformity when participating in our auctions regardless of the auction location, format or bid source.”


There was a time when the Morgan dollar was actually a half dollar: Another column in the July 31 issue of Coin World explains how collectors can create their own archival-quality holders for oversized paper money.


Heritage confirmed with Coin World that it would also introduce a 20 percent buyer’s fee for all U.S. and World coin auctions after Aug. 14.

Auctioneers dealing in similar areas often move together when announcing rates. In September 2016 Christie’s announced that it would be raising buyer’s fees and Sotheby’s quickly followed a month later.

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Many collectors can remember a time when there was no buyer’s fee; the concept was popularized by Christie’s and Sotheby’s only in the mid-1970s. In the 1990s the “BP” started to creep up to 15 percent and the 2000s saw a new staggered approach that’s used today by many fine art auctioneers to charge buyers more for lower-value lots where the profit margin is thinner.

For example, Sotheby’s New York charges a buyer 25 percent on the first $250,000 bid, 20 percent on the amount in excess of $250,000 up to and including $3 million, and then 12.5 percent on the portion of the hammer price in excess of $3 million.

Along with the buyer’s fee, sellers at auction are charged a commission. Auction house presale estimates usually do not include buyer’s fees, while reported prices realized typically do include the buyer’s premium, as that amount — the hammer price plus the buyer’s premium — represents the sum that a buyer pays for an object.

A higher buyer’s fee means that lower seller’s fees can be offered to entice sellers to consign. For this year’s ANA auctions, both houses were offering seller’s rates of “hammer plus” for choice consignments, meaning that the seller would get the hammer price, plus an agreed upon percentage above that bid.

When the buyer’s premium increases, bidders lower their bids to account for the raised BP, while seller’s expect lower fees. The net result has little impact on the final prices realized (at least in the short term) and could benefit the hobby overall. As Sotheby’s explained in supporting its recent increase, the bump in buyer’s premium helps auctioneers offset profit margin pressure while allowing them to invest in improving the customer experience. Time will tell.

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