Lost lease forces Southgate Coins to close Reno, Nev., storefront

Second time in 15 years that the numismatic couple has lost a lease
By , Southgate Coins
Published : 12/14/16
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Rusty Goe said this is the second time that Marie and he have lost a lease.

“Back in 2000–2001, our landlord in Las Vegas sold the shopping center we were located in to the school district. All of us tenants were given short notice that we had to vacate our spaces,” he said. That event was the catalyst that brought the Goes to Reno. 

The Goes are uncertain as to what extent they will continue their business after they have vacated their location at 5032 S. Virginia St. “It’s tough enough for small businesses to string together many successful years,” said Rusty, “and when landlords force unexpected circumstances to happen it makes it much tougher.”

“We still have our website,” said Rusty, “and the hundreds of customers we have can follow us on it.” He says he will miss “the daily one-on-one personal interaction” with his in-store customers. “We have developed so many friendships with persons who frequently visit our Reno store,” said Rusty. “Our time in Reno has been good for us.”

Rusty said he will pursue his research projects and do more writing. He has already published two full-length books. The first was The Mint on Carson Street, which is an introduction to the history of the Carson City Mint and a guide to all of the coins produced at that plant.

This book won numerous awards (including one from the Numismatic Literary Guild and one from the Professional Numismatists Guild) in 2004. His second book, James Crawford: Master of the Mint at Carson City, which is a biography of the longest-serving superintendent at the Carson City Mint, also won awards when it was released in 2007. He is currently working on a third book, The Confident Carson City Coin Collector.

In 2005 he founded the Carson City Coin Collectors of America, a club dedicated to increasing knowledge about the Carson City Mint and the many coins produced there. This club published a journal called Curry’s Chronicle from 2005 through 2015, for which Goe served as editor.

Over the course of its 10 years of publication, it won many awards. Goe’s articles have appeared in many national publications, as well as journals and local newspapers. He has presented many lectures both locally and across the country.

Marie has many activities to occupy her time since the doors have closed for good at their store. She is a passionate animal rights supporter, and she will continue to interact with the community of animal rights activists. She is looking forward to finally having an opportunity to work in her yard. Visits to the library will become a regular routine for her.

Additionally, her friends will enjoy good fellowship with her. And she won’t be completely out of the business world, because she will continue to help Rusty maintain and operate their Southgate Coins website.

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