This is the sixth part of a multi-part series on Presidential
campaign collectibles from the Nov. 7, 2016, monthly issue of Coin World:
Presidential campaign banners, badges, tokens, medals and more from
America's 200-plus years of elections provide windows into the
quadrennial campaigns and their eras. Available items may be abundant
and cost only a few dollars each, or scarce, some costing thousands of
dollars regardless of condition.
The election of 1932 put Democrat and former New York governor
Franklin Delano Roosevelt into the White House for the first of his
unprecedented four terms. FDR died April 12, 1945, early in his fourth term.
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(Congress passed the 22nd amendment to the U.S. Constitution on
March 21, 1947, imposing term limits on the presidency. It was
ratified by the requisite 36 of the 48 states on Feb. 27, 1951.)
The incumbent Republican president, Herbert Hoover, had failed on
his 1928 promise of economic prosperity that put him in the White
House. Hoover’s slogan, “a chicken in every pot and a car in every
garage,” followed on the heels of the economically disastrous
presidency of Calvin Coolidge.
Hoover inherited a mess that resulted in the stock market crash of
1929, which evolved into the Great Depression. Hoover could not
rebound for his 1932 bid for re-election.
Meanwhile, FDR had been re-elected governor of New York in a
landslide victory in 1930.
In his pitch for the White House, FDR was able to mobilize all
factions within the Democratic Party, avoid divisive cultural issues,
and enlist a Southern Democrat, House Speaker John Nance Garner, as
his running mate.
Presidential campaign collectibles of Roosevelt and Hoover are
available both with and without images of their respective running
mates, Garner and Charles Curtis.
Hoover failed to defend his policies and his presidency, while FDR
went on the offense, repeatedly blaming Hoover for the Great
Depression and the worsening American economy.
One particular anti-Hoover button illustrates an empty bucket marked
“Grand Old Prosperity — Nothing In It.”
Hoover supporters countered with a button, “It’s An Elephant’s Job —
No Time for ‘Donkey Business,’ ” depicting a elephant pushing a truck
representing the United States as a donkey runs away.
Roosevelt offered his New Deal for economic recovery to the American
populace. With unemployment at a staggering 20 percent in 1932,
American voters took to the polls in record numbers. Roosevelt handily
defeated Hoover at the ballot box, winning both the electoral and
popular vote. He won the support of more than 22.8 million voters, the
highest vote cast for a presidential candidate up until that time.
Read our entire series so far on collecting Presidential election materials:
The presidential election that
might have been the nastiest on record
: So nasty were the personal attacks between Jackson and the
incumbent, John Quincy Adams, during the 1828 campaign that Jackson
blamed the stress of the attacks for contributing to the death of
The election of 1800 saw a number
of firsts among American presidential races
: The presidential election of 1800 was a particularly
uncomfortable one in political circles, pitting Vice President
Thomas Jefferson against the president he was currently serving
under, John Adams.
Abraham Lincoln faced
more than one opponent in the 1860 presidential election
: While it is not uncommon today for political candidates in state
and national contents to stump in any small community that will host
them, during the 1860 campaign the tactic was considered somewhat tacky.
Sounds like jewelry, so
why was a ‘cross of gold’ not considered a good thing in 1896?
: The hotly contested presidential race of 1896 pitted former Ohio
Gov. William McKinley, a Republican, against Democratic contender
and perennial presidential wannabe William Jennings Bryan.
How Theodore Roosevelt helped
deliver the White House to Woodrow Wilson
: The 1912 election witnessed the establishment of a new political
entity, Roosevelt’s Progressive Party, also dubbed the Bull Moose Party.
Four-time winner Franklin Roosevelt
generates opposition collectibles
: The election of 1932 put Democrat and former New York
governor Franklin Delano Roosevelt into the White House for the
first of his unprecedented four terms.
The 2016 presidential election
hitting new heights, or depths, of nastiness
: Campaign collectibles are trying to promote the 2016 presidential
candidates amid all the mudslinging.