The U.S. Mint sold 80 percent of the 50,000 2015 John F. Kennedy Coin and Currency sets within the first hour from their noon Sept. 16 release.
The Mint reported eventually selling 45,613 of the sets by 11:59 p.m. on the opening day of sales.
Tom Jurkowsky, director of the Mint’s Office of Corporate Communications, announced via email that the Mint sold 25,000 of the sets via its website within the first 10 minutes of the sales launch.
“Of those orders, approximately 78 percent were via desktop computers, 16 percent via the Mint’s new mobile app and 6 percent via social media,” Jurkowsky said. “All of the Mint’s systems performed as expected. After the first hour, sales totaled over 40,000 units.
“The Mint will begin shipping the first 25,000 sets from its fulfillment center immediately and anticipates all customer orders will be fulfilled by early October.
“The Mint continues to closely monitor sales of the product.”
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While Mint officials indicate the Kennedy set sales were executed without any of the major website issues that befell the ordering of Dwight D. Eisenhower Coin and Chronicles sets on Aug. 11, customers reported mixed experiences in ordering sets.
A number of Coin World readers reported on the Coin World Facebook Page soon after the JFK set sales launch that they were able to place their orders with relative ease. However, several readers reported on Facebook and by email that they encountered a range of webpage errors during the ordering process and, in some instances, were not sure if their orders were accepted.
The Kennedy set, limited to a product maximum of 50,000 sets with orders restricted to two sets per household, is offered by the Mint at $57.95.