Editor's note: The Top 10 Stories
of 2014 have been judged by
staff to be the most impactful and
memorable numismatic stories of the past year. They are not ranked
in any particular order.
See all of the Top 10 Stories of 2014
In the midst of a busy 2014 marked by Kennedy
managed to pull off a complete
overhaul of its website and online order management system.
Increased user-friendliness for desktop and mobile shoppers,
enhanced order-tracking and improved customer support were all things the Mint aimed to accomplish
with its new system that debuted Oct. 1.
The website also got a makeover, with a new home page, decluttered
product pages, and an easier-to-find product schedule.
U.S. Mint Deputy Director Richard Peterson
touted the new platform as “a modern ecommerce shopping
experience” that replaced its “aging and antiquated” predecessor.
Before the new website went live, Mint representatives publicized
the switch, walked media members through the new platform, and did not
hold back their enthusiasm for the project.
“This is probably one of the most anticipated and important projects
we’ve ever worked on,” U.S. Mint Director of Corporate Communications
Tom Jurkowsky said.
Minor issues that surfaced just after the
relaunch included ones related to customers with existing accounts having to re-enter credit card information and reset passwords.
On Oct. 28, a smooth release of the 50th Anniversary Kennedy
2014 Half-Dollar Silver Coin Collection earned praise from Coin World Facebook fans.
“Flawless, super swift, with zero issues!” Cal Goddard wrote.
“My dad and I got through fairly quick,” Jonathan Rufus Whitfield
recalled. “Our order was complete about five minutes after opening.”
With the new system in place, 85,670 Kennedy half dollar sets were
purchased in the first 12 hours they were available.
“We’re obviously delighted over the overwhelmingly positive reaction
by our customers to our new order management system,” Jurkowsky said.