U.S. Mint plans to limit sales of Proof gold 1964-2014-W Kennedy 50th Anniversary half dollar at ANA

500 coins available each of five days; one-coin limit per customer
By , Coin World
Published : 07/16/14
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Sales of the gold Proof 1964-2014-W Kennedy 50th Anniversary half dollar to collectors attending the American Numismatic Association’s World’s Fair of Money in Rosemont, Ill., will be limited to one per person.

The one-coin-per-person restriction will also be in effect at the sales center at Mint headquarters in Washington, D.C., and the contracted sales centers at the Denver Mint and Philadelphia Mint. Sales begin Aug. 5.

Mint officials inititially placed a two-coin-per-person limit on sales, but changed that to one coin per customer on July 31.

There will be a five-coin-per-household limit for orders placed on the Mint's website and by telephone at 800-872-6468.

J. Marc Landry, the U.S. Mint’s acting associate director for sales and marketing, said during a July 16 teleconference with numismatic media that the Mint anticipates having 40,000 coins available for sale and immediate shipping on the first day.

The issue will be struck to demand, he said.

Pricing is tied to the U.S. Mint’s pricing grid for coins containing precious metals. Pricing for the gold Proof Kennedy half dollar, which contains three-quarter-of-an-ounce of pure gold, will be announced close to Aug. 5.

Landry said the preference is for no mintage limit. The Mint has sales estimates projected, but if demand greatly exceeds that target, it might not be able to meet that demand.

Landry said that the U.S. Mint plans to have 2,500 of the gold Proof Kennedy half dollars available during the five-day ANA show, Aug. 5 to 9, with 500 coins reserved for sale each day.

To avoid problems with collectors and dealers lining up hours before the scheduled 11 a.m. Central Time sales launch Aug. 5, an announcement will be made 15 to 30 minutes before on the convention bourse directing those interested where to begin lining up, Landry said.

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