US Coins

2014 Top 10 Stories: U.S. Mint launches new website, order system

The new U.S. Mint website, touted for providing “a modern ecommerce shopping experience,” launched on Oct. 1.

Screen shot of taken on Dec. 19, 2014

Editor's note: The Top 10 Stories of 2014 have been judged by Coin World staff to be the most impactful and memorable numismatic stories of the past year. They are not ranked in any particular order.

See all of the Top 10 Stories of 2014

In the midst of a busy 2014 marked by Kennedy releases and curved coins, the U.S. Mint managed to pull off a complete overhaul of its website and online order management system. 

Increased user-friendliness for desktop and mobile shoppers, enhanced order-tracking and improved customer support were all things the Mint aimed to accomplish with its new system that debuted Oct. 1. 

The website also got a makeover, with a new home page, decluttered product pages, and an easier-to-find product schedule.

U.S. Mint Deputy Director Richard Peterson touted the new platform as “a modern ecommerce shopping experience” that replaced its “aging and antiquated” predecessor.

Before the new website went live, Mint representatives publicized the switch, walked media members through the new platform, and did not hold back their enthusiasm for the project. 

“This is probably one of the most anticipated and important projects we’ve ever worked on,” U.S. Mint Director of Corporate Communications Tom Jurkowsky said.

Minor issues that surfaced just after the relaunch included ones related to customers with existing accounts having to re-enter credit card information and reset passwords.

On Oct. 28, a smooth release of the 50th Anniversary Kennedy 2014 Half-Dollar Silver Coin Collection earned praise from Coin World Facebook fans.

“Flawless, super swift, with zero issues!” Cal Goddard wrote. 

“My dad and I got through fairly quick,” Jonathan Rufus Whitfield recalled. “Our order was complete about five minutes after opening.”

With the new system in place, 85,670 Kennedy half dollar sets were purchased in the first 12 hours they were available.

“We’re obviously delighted over the overwhelmingly positive reaction by our customers to our new order management system,” Jurkowsky said. 

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