Consumer research conducted by Nielsen India Private Limited on behalf of the
Council indicates the people of India favor the Indian Gold Coin
brand over regular unbranded bullion coins.
Since Indian Gold Coin and Indian Gold bullion bars
were introduced on Nov. 5, 2015, in total 185 kilograms of gold, just
over 6,525 ounces, in a combination of 5- and 10-gram 24-karat gold
bullion coins and rectangular 20-gram bars have been sold, according
to World Gold Council.
The coins and bars bear a rendition of the Ashoka Chakra emblem on the obverse and a
portrait of Mahatma Gandhi on the reverse. The coins and
bars, hallmarked by the Bureau of Indian Standards (BIS), are housed
in tamper-proof packaging.
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The Indian government has mandated MMTC Ltd., A Government of India Enterprise,
under the Department of Commerce, Ministry of Commerce and Industry to
execute the Indian Gold Coin project. The project’s gold bullion coins
and bars are minted by the Security Printing and Minting Corporation
of India Limited (SPMCIL) and hallmarked by the Bureau of Indian
The World Gold Council is the marketing associate in this venture to
create awareness of the coin.
To access the WGC’s complete commissioned market research, visit here.