The United States Mint is conducting market research among its
customers and the general public to determine what numismatic products
should be issued in 2013, including possibly recognizing the
centennial anniversary of the Indian Head 5-cent coin.
The Mint is contemplating changing the designs for the current
American Buffalo gold coin in 2014 or after, but it does not propose
any new coins, nor does the surveying include any questions related to
5-cent coins, according to Tom Jurkowsky, director of the U.S. Mint’s
Office of Public Affairs.
Any changes to the Thomas Jefferson obverse and Monticello reverse
of the current circulation 5-cent coin would require congressional
authorization, notes Jurkowsky. U.S. Mint officials are not
considering any change to the circulating coin designs, he said.
Jurkowsky said National Analysts Worldwide, a Philadelphia firm
under contract by the Mint, has conducted focus group surveys in four
U.S. cities on three major coin product subjects:
➤ American Buffalo Design 100th anniversary: research involving
interest in a Reverse Proof 2013 American Buffalo gold coin option
(either as the sole Proof American Buffalo option for the year or in
addition to the regular option) and in changing the American Buffalo
coin design in future years
➤ 2013 special product testing for alternative special products
featuring the 5-Star Generals commemorative coins, Theodore Roosevelt
silver dollar, and a silver dollar coin and currency set.
➤ Research into the Mint’s ongoing product fulfillment
satisfaction tracking survey.
Focus groups were conducted by National Analysts Worldwide Nov. 7
and 8 in Philadelphia; Nov. 14 and 15 in Phoenix; Nov. 28 and 29 in
Detroit; and in Austin, Texas, Dec. 4 and 5.
The U.S. Mint also invited by email an undisclosed number of
customers to participate in the American Buffalo Design 100th
Sculptor James Earle Fraser’s designs for the Indian Head 5-cent
coin, introduced with the Bison on Mound Reverse in 1913, have been
adapted twice for 21st century United States coins.
Fraser’s designs were adapted for the American Buffalo
commemorative silver dollar, introduced in 2001 in Proof and
The designs are also in use for the American Buffalo .9999 fine
gold bullion coins, introduced in 2006 and produced annually since.
Fraser’s original Bison on Mound reverse subtype, sometimes
referred to as Type I, was replaced later in 1913 with the modified
Bison on Plain reverse subtype, often referred to as Type II.
The Indian Head, Bison on Plain 5-cent coin was issued until it
was replaced in 1938 with the Jefferson 5-cent coin. ■