In June at the American Numismatic Association Summer Seminar,
Coin World editor-at-large Steve Roach caught up with
exhibitor Larry Sekulich. Larry teaches a class on how to exhibit and
has won multiple Howland Wood awards at the ANA World's Fair of Money.
Here, he tells us some of the secrets to an award-winning exhibit (and
here’s a hint: it doesn’t necessarily involve spending lots of money).
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Full video transcript:
Steve Roach: Hey, everyone at Coin World. It's Steve
Roach, editor at large, and I'm here at Summer Seminar, American
Numismatic Association's week-long immersion in coins. I'm teaching
a class this week on numismatic publishing, and it's designed to
help people who attend the class become better and more effective
communicators and writers about numismatic topics.
I'm with one of my friends, Larry Sekulich. Larry's going to be
teaching next week on the art of exhibiting and how to put together
an award-winning numismatic exhibit.
Larry, what are three hints that you would give to people looking
to put together an awesome, award-winning exhibit?
Larry Sekulich: Well, I think the first thing is you want to
be really enthusiastic about the coins that you're using to exhibit.
That tends to be reflected in the quality of the writing and the way
everything's assembled. If you're not excited about what you want to
tell a story about, I think that's going to come across in the
quality of the exhbit. So be really enthusiastic about what you're doing.
SR: What about clarity? How important is clarity for exhibitors?
LS: Well one of the problems is, who's your audience? So,
frequently when you're putting together an exhibit, you need to make
a point of defining terms, typically in the context of your writing,
so that someone who is not a numismatist, like a general population,
would find your exhibit interesting. You don't want to lose them
with the jargon of the coin-collecting world.
SR: Do I have to have a lot of money to put together an
exhbiit? Sometimes when I go to coin shows I see exhibits with just
amazing material that looks really expensive. Is that necessary to
win an award?
LS: Absolutely not. My theory of exhibiting is, what's the
story? To me the story is more valuable than the monetary value of
the object at hand. I think you could put together an award-winning
exhibit with a minimal amount of money tied up into the actual coinage.
It's nice to have super-rare coins, super-beautiful coins, but
again to me it's the story behind the coin that's really the most
SR: Great. Thank you, Larry. And thanks, everyone at Coin World.