The anatomy of a big auction

Why sales like Newman II matter
By Steve Roach-Coin World Staff
Published : 12/09/13
Text Size

Why do auctions like Heritage’s second sale of Eric P. Newman’s collection matter?

At times it may seem like coverage of the rare coin market can draw too heavily on auction results. However, auctions provide a useful, relatively transparent lens to view the market through. The key thing that make auctions a useful and relevant gauge of the rare coin market is that the prices paid are documented.

Auctions like Newman II can be dissected into three stages.

First, in the initial stage, dealers and collectors view the coins and expectations are set. News coverage is generally contained within the coin collecting realm.

The second stage is the actual auction, where the coins are sold and, as in the case of the Newman auction, expectations are generally exceeded.

Typically, the primary mainstream news coverage happens after the sale when high prices realized can provide a useful angle for reporters. For Newman II, the mainstream story was that a collection assembled more than 50 years ago for $7,500 brought $23 million. It’s a short, easy message.

The hope is that stories like this attract people to coins as a collectible investment and that people will start learning about coins and wanting to buy them.

In the third stage, the coins enter private collections or dealer inventories. Either way, eventually they enter the marketplace; some may just take longer to get there.

The market velocity (the speed at which these coins return to market) has been slow for Newman’s coins.

Only a handful have shown up on eBay and few are seen in dealer price lists. That means that most were likely purchased by collectors, which puts pressure on the prices for the few really great Newman coins available now on the secondary market.

The Newman Collection has another interesting angle: accessibility. With more than 400 lots selling for less than $500, including some at less than $100, this was an auction that nearly all collectors could participate in.

A typical collector coin from Newman II, an 1894-S Morgan dollar graded About Uncirculated 58 with a green Certified Acceptance Corp. sticker, once in the Col. E.H.R. Green Collection, sold in a Dec. 2 eBay auction for $635. At the Newman auction Nov. 16, it brought $528.75, which was consistent with comparable non-Newman examples. ■

You are signed in as:null

You are not allowed to post here, please sign in or join

No comments yet