Declining Mint set sales

Lack of popularity leads to scarcity
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Published : 11/30/13
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Once a staple of the coin-buying public, annual Uncirculated Mint sets seem to be falling out of fashion.

Each year since 1947, except for gaps from 1965 to 1967 and 1982 and 1983, the Mint has sold complete sets of circulating issues to the public. They were popular as gifts and an essential part of building a “complete” collection of U.S. coins. Annual sales passed 1 million sets per year in 1964 and for many years exceeded 2 million. But in 2004, sales dipped below 900,000 sets for the first time in 40 years.

To counteract slipping sales, the Mint announced that, in 2005, for the first time ever, coins included in annual Uncirculated sets would have a Satin Finish. According to the Mint’s press release, “The United States Mint has chosen the new satin finish because it is handsome and provides consistency for United States Mint uncirculated products, including the ... Commemorative Coins and American Eagle Silver Bullion (uncirculated) coins.”

From this statement, it seems clear that the Mint blamed lagging sales at least in part on the visual appearance of the coins.

The 2005 set went on sale on May 31, 2005. The Satin Finish coins appeared to create a much desired sales boost. In 2005, 1.16 million Mint sets were sold, compared to only 842,507 in 2004, a 38 percent increase.

But new challenges emerged. The finish was highly variable and equipment that placed coins into packaging regularly scuffed the coins. The Mint improved the overall appearance of the finish in 2006, but the sets didn’t go on sale until July 18. Perhaps owing to this shortened sale cycle, only 847,361 sets sold.

In 2007, Presidential dollar coins were included in the Satin Finish Mint set. The addition of eight dollars — four each from the Philadelphia and Denver Mints — pushed the price to $22.95 from $16.95.

To address packaging machine damage, the Mint also changed the packaging material from traditional pliofilm used since the 1950s to a more rigid blister pack.

The set was clearly a better value with the eight more $1 coins. The Mint was working to address quality concerns related to packaging equipment, but the set wasn’t released until very late in the year, Oct. 9. Sales barely rebounded, with 895,628 sold. In 2008, sales declined 17 percent to 745,464 sets, a level not seen since 1963.

Currently, the 2008 Mint set has the second highest value of any recently issued set in the secondary market, sometimes trading for as much as $100. As seen time and time again, something unpopular at its time of issue can emerge as a key issue later because of its relative scarcity. Next month, this look at Mint sets continues, focusing on 2009 to date.

Scott schechter is a
grader at NGC and co-author
of 100 Greatest U.S. Modern
Coins. He can be reached by
email directed to him at

scott@ngccoin.com.

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