Collectors who have ordered and received more than one Uncirculated
2012-W American Eagle silver dollar may experience a little bit of the
old with the new in the packaging.
U.S. Mint spokesman Michael White said Aug. 22 that two types of
artwork are appearing on the packaging for the Uncirculated 2012-W
American Eagle 1-ounce silver dollars.
“One depicts the United States Mint’s standard artwork prior to
its new branding effort launched in 2010,” White said. “The other
depicts the updated logo for the United States Mint introduced in 2010.”
White explained why boxes with different cover designs were being used.
“In order to reduce waste, we made a determination to consume all
remaining packaging that had the prior graphic elements before moving
to the current logo. We are not able to honor requests for a
particular logo, as fulfillment will be random. For this same reason,
returns requested for graphic elements will not be accepted.”
Packaging includes black boxes with silver-colored lettering,
bearing either the U.S. Mint’s new brand logo, introduced in 2010, or
the familiar design imprint used since the introduction of the
Uncirculated 2006-W American Eagle silver dollar. Customers have
received their 2012 coins packed in boxes of either style.
Purchasers of a single 2012 coin could receive their order in
either the old or the new box, and if multiple coins are ordered,
coins will arrive packaged in either all new or all old boxes, or some
mixture of both.
The older style box has “AMERICAN EAGLE” in a single line at the
top, with the eagle side of the Great Seal of the United States at the
center, and “ONE OUNCE / SILVER UNCIRCULATED COIN” in two lines below.
The new box has the trademarked U.S. Mint logo resembling an Ultra
High Relief coin, with a flag fragment on the one visible side and “E
PLURIBUS UNUM” on the edge.
Directly below is “UNITED STATES MINT,” with “AMERICAN EAGLE / ONE
OUNCE SILVER / UNCIRCULATED COIN” in three lines at center, with the
Treasury seal below.
Florida collector Wayne Johnson informed Coin World of
the packaging differences on Aug. 17, the day he received the five
Uncirculated silver American Eagles he ordered, with three arriving
housed in the new boxes and two in the old boxes.
Johnson said he’s been ordering products from the U.S. Mint since
1963, “and it is a first for me to see something like this.” ■