Saddle merchant's advertising note in March auction in Nevada

Holabird Western Americana Collections in Reno, Nev., conducting sale
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Published : 03/18/14
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A “Fac-similie” of a genuine Confederate States of America note used as an advertising note by a saddle maker in Memphis, Tenn., in the late 1800s will be offered at auction March 29 to 30 by Holabird Western Americana Collections in Reno, Nevada.

Throughout history businesses have used a variety of ways to advertise their wares. Messages printed on the back of look-alike paper money and coins seem to be a favorite tactic. So it is no surprise in the late 1800s that businesses would take advantage of the surplus of worthless Confederate Sates of America paper money. Many CSA notes were printed on one side leaving the other side blank.

But some businesses took the idea a bit further like this piece with a CSA $10 look-alike design, complete with a large FAC-SIMILE notation printed just above the register signature space in the lower left corner.

The back displays the text “A. Bergschiker & Co. manufacturers of Saddles and Harness” with an address of 174 N. Main Street in Memphis, Tenn. Adolph Bergschicker is listed as a saddle maker in the 1885 edition of Dow’s Memphis Directory.

For more information about this item and other lots in the auction, visit the auction website at www.FHWAC.com or telephone the firm at 775-825-1624.

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